VIAlytics: Cable Viewers in Time-Shift Mode: An Analysis of DVR Usage
An in-depth look at time shifted viewing habits of cable television viewers
View ArticleTop Primetime Programming
Top Primetime programming and nets for the week of May 26 - Jun 1, 2014
View ArticleVIAlytics: Local Advertiser Trends for Viamedia’s 12,000 Unique Advertisers...
Viamedia looks at local advertiser trends to identify cable's No. 1 strength: The ability to deliver high concentrations of key targets that are most receptive to our clients’ commercial messages.
View ArticleVIAlytics: Cable Cures the Summertime Blues
While broadcast networks' ratings bottom-out in summer months, cable has a cure for the summertime blues with a plethora of exciting new shows and returning favorites this summer.
View ArticleTop Primetime Programming
Top primetime cable programs and networks for the week of June 9-15, 2014.
View ArticleVIAlytics: Summertime NASCAR Racing Revs Cable Ratings
Advertisers start your engines! Did you know...Cable TV offers an avg of 60 hours a month programming dedicated to NASCAR racing? Check out our deep dive into the world of NASCAR.
View ArticleCITI Media Reporter with Howard Homonoff Interviews Mark Lieberman About...
Howard Homonoff from CITI Media Reporter recently sat down with Viamedia President & CEO, Mark Lieberman to discuss the state of the advertising industry.
View ArticleVIAlytics: The VMAs: Cable’s Iconic TV Event of the Year
Last year's VMA's achieved the highest viewing levels in the past 4 years and this year is expected with headlines like Ariana Grande already committed to perform. The "Moon Man" is sure to draw a...
View ArticleTop Primetime Cable Programming
Top primetime cable programming and networks for the week of June 23-29, 2014.
View ArticleLocal Cable Golf Programming in High Demand for First Half of 2014
Local advertising is thriving on golf programming!
View ArticleTop Primetime Cable Programming
Top ten cable networks and programming during primetime for week of July 7-13, 2014.
View ArticleLocal Cable Advertisers Clamoring for College Football like Never Before!
41% of Viamedia 2012/13 advertisers returned next season, collectively upping their advertising investment over 25%
View ArticleTop Primetime Cable Programming
Top ten cable networks and programming during primetime for week of July 21-27, 2014
View ArticleTop Primetime Cable Programming
Top ten cable networks and programming during primetime for week of Aug 4-10, 2014.
View ArticleNFL Football on Cable Raises Passions of Fans and Local Advertisers Alike
With the 2014 NFL season about to get underway, VIAlytics takes a look at the cable TV advertising wave that has increased other the last few years.
View ArticleViamedia Leverages Programming Legend to Help Local Advertisers Reach Huge...
Somehow summer just wouldn't be the same without the longest-running cable television event ever – the week long, legendary series from the Discovery Channel, “Shark Week”.
View ArticleThe New SEC Network
If you’re a college sports fan, but more to the point… if you’re a college football sports fan, then I’m not sure you’ll find a more exciting development than the August 15th launch of the SEC Network
View ArticleReaching out to Voters: Dramatic Rise in Local Cable Political Ad Spending
The year 2014 marks another midterm election in the United States – a time when all 435 seats in the U.S. House of Representatives and one-third of all U.S. Senate seats are up for grabs.
View ArticleNBA Basketball: From Humble Origins to Worldwide Universal Appeal
James Naismith’s “American” invention has come a long way from peach baskets and the “no dribble” rule! Today, its popularity stretches literally around the globe.
View Article2014 Major League Baseball Playoffs
This season, starting September 30th and running for the next thirty days, four different cable networks will carry MLB playoff games: TBS; FOX Sports One; MLB and ESPN. And for the past two playoff...
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