Keep Choppin'
Now in its seventh year, I think the creators of “Chopped” would be the first to admit that their show is a little more formulaic than “Top Chef”
View ArticleThere’s Power in the Puppy
In what has now become a classic in counter-programming strategy, Animal Planet hosted its 11th “Puppy Bowl” (February 1st, 2015), where Team “Ruff” and Team “Fluff” battled it out in a miniature...
View ArticleRizzoli & Isles
Meet Ms. Jane Rizzoli and Dr. Maura Isles -- the dynamic cop / medical examiner team whose last names inform the title of this mega-hit series from TNT, “Rizzoli & Isles”.
View ArticleTwo New “Drivers” for NASCAR Sprint Cup Series
But before the 2015 season even got underway in Daytona, Florida, we had a switch in “drivers” as incumbents ESPN and TNT have been replaced by Fox Sports 1 (FS1) and NBC Sports Network (NBCSN). And...
View ArticleSpiffing up the Home with HGTV
Originally, HGTV was called the “Home, Lawn and Garden Channel”, but there is only so much television content one can devote to landscaping and home gardens, so HGTV has focused its energies on the...
View ArticleThe 2015 Major League Baseball Season
During the 2014 regular season, there were 446 games carried on six national cable networks as measured by Rentrak (ESPN, ESPN2, FOXS1, MLB, TBS & WGN). That was nearly 100 additional games on...
View ArticleFORE
While viewers can readily find tournament golf on several cable networks (such as ESPN, ESPN2, NBCSN and TNT), there is one cable network in particular that carries an astonishing amount of golf.
View ArticleThe 2015 National Basketball Association (NBA) Playoffs
After an 82-game regular season schedule that stretches from November to the middle of April, a team entering the playoffs would have to play anywhere from 16 to 28 additional games to be crowned the...
View ArticlePopcorn and a Movie
Going on its 24th edition, the “MTV Movie Awards” recognizes the most popular films of the past year (through on-line voting), and while it may not be as well-known as the “VMAs”, the “Movie Awards” is...
View ArticleNHL Playoffs - You In The Game?
And this mid-April, hockey fans will get to see the greatest players in the world battle it out for Lord Stanley’s Cup in the 88th annual NHL playoffs.
View ArticleDeadliest Catch: Reeling in Record Breaking Viewers AND Local Advertisers
There’s something primordial about “Deadliest Catch” as it pits “Man” against “Sea”, with the former trying to make a living from the bounty of the latter. This isn’t Hemingway’s, “The Old Man and the...
View ArticleThe 2015 NFL Draft
The 2014 NFL Draft (First Round) catapulted ESPN into the #1 spot during the three hour time slot 8-11pm, delivering a 6.9 U.S HH rating (9.1 Share). That comes to an average delivery of nearly 8...
View ArticleDigital Advertising with Viamedia
Here at Viamedia, our primary business is the sale of local cable TV advertising to those clients looking to capitalize on the geo- and demo-targeting capabilities we offer across 70+ DMAs and numerous...
View ArticleImpossible Restaurant
All of which is a long-winded way of saying that my roommate’s family restaurant would NEVER appear on Food Network’s, “Restaurant: Impossible” -- one of several reality TV shows (such as “Restaurant...
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